Marketing campaign plan template

A campaign plan needs to fit on one page so everyone from the designer to the CFO can see how it hangs together. This template puts the goals, target audience, channels and budget side by side, with the channel budget adding itself up as you plan.

Use this template Free account, no credit card

Outline

{} Spring launch campaign
- [*vertical] Goals
-- 2,000 new signups
-- 20% more demo requests
- [*vertical] Audience
-- Small business owners
-- Freelancers
-- Agencies
- [*vertical] Channels
-- Email newsletter
-- Paid social
-- Partner webinars
-- [*dashed] Podcast ads
- [*vertical] Budget
-- [*+4000] Paid social
-- [*+1500] Webinars
-- [*+2500] Podcast ads
-- [*+800] Design

Diagram

What's in this template

Goals and audience columns to keep the campaign focused
Channels to reach that audience
A budget by channel with an automatic total

Make it yours

Set a channel's spend with [*+4000]. The budget column totals itself.
Mark channels you are still testing with *dashed.
Make one project per campaign and keep them all in your dashboard.

The full syntax is in the guide.

How it works

1 Use this template Sign up free or log in. The template is copied into your account as a new project.
2 Edit the text Change the wording, add lines, delete what you don't need. The diagram redraws as you type.
3 Share it Download a sharp PNG for slides and documents, or send a read-only link.

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Make this template yours.

Free to start. No credit card required.

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