Customer journey map template

A journey map helps a team see the whole experience from the customer's side, not just the part their department owns. This one follows a meal kit subscriber from first hearing about the brand to recommending it to friends, with the pain points called out at each stage.

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Outline

*hideKeys
{} Customer journey: meal kit subscription
- [discover *vertical] Discover ->[consider]
-- Sees a friend's post
-- Watches a recipe video
- [consider *vertical] Consider ->[buy]
-- Compares plans
-- Reads reviews
-- [*dashed] Pain point: pricing is unclear
- [buy *vertical] Subscribe ->[use]
-- Picks first meals
-- Checks out
- [use *vertical] First box ->[loyal]
-- Unboxes and cooks
-- [*dashed] Pain point: missing ingredient
- [loyal *vertical] Loyalty
-- Skips a week instead of canceling
-- Refers a friend

Diagram

What's in this template

Five stages connected left to right
Touchpoints listed under each stage
Pain points marked with dashed borders so they stand out

Make it yours

Swap in your own stages. The arrows between them follow the keys, like [buy].
Add a pain point with -- [*dashed] Pain point: ... under any stage.
Give a stage that needs attention a color with a hex code, like [buy #DA7398 *vertical].

The full syntax is in the guide.

How it works

1 Use this template Sign up free or log in. The template is copied into your account as a new project.
2 Edit the text Change the wording, add lines, delete what you don't need. The diagram redraws as you type.
3 Share it Download a sharp PNG for slides and documents, or send a read-only link.

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Make this template yours.

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