SWOT analysis template

A SWOT analysis is a staple of strategy workshops, but the grid is usually redrawn by hand every time. Here you just list your points under each heading and the four quadrants are drawn for you, with internal factors on top and external factors below.

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Outline

{*vertical} SWOT analysis: online store
- {*horizontal} Internal
-- [*vertical] Strengths
--- Loyal repeat customers
--- Fast shipping
--- Strong product reviews
-- [*vertical] Weaknesses
--- Small marketing budget
--- Limited product range
- {*horizontal} External
-- [*vertical] Opportunities
--- Wholesale partnerships
--- Selling abroad
-- [*vertical] Threats
--- Rising shipping costs
--- Price cuts from big retailers

Diagram

What's in this template

A 2 by 2 grid: internal factors above, external below
Each quadrant in its own color
Example points for a small online store to replace

Make it yours

Add a point by adding a line under its quadrant.
Flag the points that matter most with [*bold] at the start of the line.
Use the same file for several options, one SWOT per top-level item, to compare them side by side.

The full syntax is in the guide.

How it works

1 Use this template Sign up free or log in. The template is copied into your account as a new project.
2 Edit the text Change the wording, add lines, delete what you don't need. The diagram redraws as you type.
3 Share it Download a sharp PNG for slides and documents, or send a read-only link.

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